Sent
8,340
of 8,340 queued
Delivered
97.2%
vs 96.4% benchmark
Read
74.5%
vs 71.2% benchmark
Click-through
19.6%
vs 14.8% benchmark
Leads
286
18% of clicks
Payout
₹60,180
₹7215.83 per 1,000 sent
Engagement by hour
5 Aug ISTDeliveredReadClicked
1,2009006003000
09101112131415161718
Conversion funnel
share of sentSent100.0%
8,340
Delivered97.2%
8,106
Read74.5%
6,213
Clicked19.1%
1,589
Lead
286
3.4%Approved
177
2.1%Paid
142
1.7%Variant and language breakdown
₹ per 1,000 sentVariant · language
Sent
Delivered
Read
CTR
Leads
Payout
RPM
ACarousel · Marathi
4,337
97.8%
79.1%
24.1%
168
₹35,360
₹8153.10
ACarousel · Hindi
2,585
96.9%
72.4%
18.4%
82
₹17,340
₹6707.93
BSingle image · English
1,418
96.1%
64.2%
15.2%
36
₹7,480
₹5275.04
Variant A leads on every metric and the Marathi cut clicks 8.9 points above English. Confidence hit 97% at 4,000 sends.
Losses
234 undelivered · 108 rejectedDelivery failures
131026Not on WhatsApp
146
132000Variable mismatch
56
130472Experiment holdout
32
Lead rejections
advertiser sideFailed the advertiser’s credit filter60
Documents incomplete31
Duplicate of an existing applicant17
Opt-outs on this send0.31%
Opt-in source and timestamp stored for all 8,340 recipients. Exportable as a signed CSV.